“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” added Laurie Pressman, Vice President of the Pantone Color Institute.
It is exceptional because it hides the characteristics of blue colours, red tones, but thanks to the purple touch it looks more playful and joyful. And it's a bit like lavender. This color of the year is supposed to symbolize less aggression and positive emotions.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute™ comb the world looking for new color influences. These can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions
Pantone was founded in 1963 and is now the largest international colour catalogue. By numerically identifying each colour and its shade, designers, graphic designers and others can be sure that the colour they design matches exactly the colour of the final product.
PANTONE Colour of the Year has been awarded since 2000 - see which colours have already won this honour:
We can expect the chosen colour to appear on furniture, in home and industrial design and in fashion collections this year. This colour is not just found in nature, its shade appears more in the virtual world. Get inspired and add new pieces to your wardrobe or home. For its distinctive colour, all you need to do is update your wardrobe or home, even if only with small details.
Pantone always adds neutrals to the colour of the year, which are easy to combine. It also looks best in combination with white, light grey.